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I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...

  • -- Phil Dusenberry 菲尔·杜森伯里

我一直认为写广告是第二赚钱的写作形式。首先，当然是赎金便条……

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Advertising Writers And Writing Writing

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Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.

目前没有人盈利，因为经济衰退已经开始;广告费用下降了，而费用却上升了。这和你预期的情况不太相符，因为各地的评级都在上升。

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A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

现代广告的一个巨大领域……不诉诸理性而诉诸情感;就像其他催眠暗示一样，它试图在情感上给对象留下深刻印象，然后让他们在智力上屈服。

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Success comes to a writer as a rule, so gradually that it is always something of a shock to him to look back and realize the heights to which he has climbed.

成功之于作家是一个规律，它是如此的渐进，以至于当他回首往事并意识到自己已经攀登到的高度时，他总会感到某种震惊。

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Read over your compositions, and when you meet a passage which you think is particularly fine, strike it out.

把你的作文通读一遍，当你遇到一篇你认为特别好的文章时，把它删掉。

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I found I was repeating myself. It is the beginning of the end when you discover you have style.

我发现我在重复自己的话。当你发现你有自己的风格时，这就是结束的开始。

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My aim is to put down on paper what I see and what I feel in the best and simplest way.

我的目标是以最好最简单的方式把我看到的和感觉到的写在纸上。

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