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I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...

  • -- Phil Dusenberry 菲尔·杜森伯里

我一直认为写广告是第二赚钱的写作形式。首先，当然是赎金便条……

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Advertising Writers And Writing Writing

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Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and real change. The power to prevail.

广告远非无效或无害;它不仅仅是一个镜像。它的力量是真实的，而且正处在一个巨大增长的边缘。不是一夜之间洗脑的能力，而是创造微妙而真实的改变的能力。胜利的力量。

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I wasn't writing the music. Ed would write a piece of music. I'd listen to it and come up with a melody and then we would arrange it. We'd put it together and I would write lyrics to my melodies.

我不是在写音乐。艾德会写一段音乐。我会听一听，想出一个旋律，然后我们会安排它。我们把它放在一起，然后我给我的旋律写歌词。

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The one thing a lifetime in the newspaper business teaches you is pace - you spend all your time trying to make sure that the reader's going to finish what you're writing.

在报业工作的一生教会你的一件事就是节奏——你把所有的时间都花在确保读者能完成你所写的东西上。

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Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.

宣传是一种很好的净化剂，因为它使舆论的力量发挥作用，而在这个国家，舆论控制着整个国家的进程。

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The moving finger writes, and having written moves on. Nor all thy piety nor all thy wit, can cancel half a line of it.

移动的手指写字，写字的人继续写。你的全部虔诚和你的全部智慧，也不能抵消它的一半。

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Good things, when short, are twice as good.

美好的事物在短暂的时候是双倍的美好。

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