The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

  • -- Leo Burnett 李奥贝纳

在我看来,在广告中要做到的最伟大的事情是可信,没有什么比产品本身更可信的了。

相关名言

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

大多数人既没有钱在广告上花钱来引起读者的注意,也没有报纸或杂志上的熟人来让他们的书得到评论。

Telling lies does not work in advertising.

说谎对广告不起作用。