The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

  • -- Leo Burnett 李奥贝纳

在我看来,在广告中要做到的最伟大的事情是可信,没有什么比产品本身更可信的了。

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Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.

目前没有人盈利,因为经济衰退已经开始;广告费用下降了,而费用却上升了。这和你预期的情况不太相符,因为各地的评级都在上升。

A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper.

很多孩子还不知道我的俱乐部存在。我没有做任何大的广告,在接下来的两三个星期里,我可能会这样做,在报纸上发表一些东西。