The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

  • -- Leo Burnett 李奥贝纳

在我看来,在广告中要做到的最伟大的事情是可信,没有什么比产品本身更可信的了。

相关名言

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

一些制造商用抽象画来说明他们的广告。只有当我想向读者隐瞒我所做的广告时,我才会这样做。

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

虽然最好的广告可能是口碑营销,但永远不要忽视一个事实:它也可能是最差的广告。