You know, it is a terrible thing to appear on television, because people think that you actually know what you're talking about.

-- Sir David Attenborough 爱登堡爵士

你知道，在电视上露面是一件可怕的事情，因为人们认为你实际上知道自己在说什么。

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Appear

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Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?

报纸上有个故事说，有人说X Y Z，一个顾客说，我不明白他们在说什么——我们经营这个产品，已经用了五年了，他们在说什么?

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The trick is the paradox - turning your story inside out. Now if it is something that appears to be of total normality and then suddenly turns inside out and is a different thing all together then that's fun to write.

诀窍在于矛盾——把你的故事翻出来。现在，如果它看起来是完全正常的，然后突然由内而外变成了一个完全不同的东西，那么写起来很有趣。

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