Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.

  • -- Jef I. Richards 杰夫理查兹

广告从业人员是口译员。但与外语口译员不同,广告人必须不断学习新的语言。他们必须理解每一个新产品的语言,并说每一个新目标受众的语言。

相关名言

Mass demand has been created almost entirely through the development of advertising.

大众需求几乎完全是通过广告的发展而产生的。

I have an acquired taste for language, yet it is seldom an actual focus of mine.

我对语言有了一种习得的鉴赏力,但它很少是我真正关注的焦点。

I can not think of any circumstances in which advertising would not be an evil.

我想不出任何情况下广告不是一种罪恶。

To speak only one language is to do yourself a great injustice.

只说一种语言对你自己是极大的不公平。