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Keeping it simple for the consumer is incredibly dire.

  • -- Robert Iger 罗伯特·艾格

为消费者保持简单是非常可怕的。

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Simple Keeping Consumer

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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

广告会把劣质产品强加给消费者吗?痛苦的经历告诉我，这是不可能的。在极少数情况下，当我在广告中发现消费者测试发现的产品不如同一领域的其他产品时，结果是灾难性的。

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When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

当一个公司在消费者心中拥有一个精确的想法时，它就为一切设定了背景，品牌、产品、服务和体验之间不应该有任何区别。

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Man must feel the earth to know himself and recognize his values... God made life simple. It is man who complicates it.

人必须感受大地，才能认识自己，认识自己的价值……上帝让生活变得简单。使事情复杂化的是人。

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Thou ought to be nice, even to superstition, in keeping thy promises, and therefore equally cautious in making them.

你应该善良，甚至迷信，在遵守你的诺言，因此在作出它们时同样谨慎。

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Procrastination is the art of keeping up with yesterday.

拖延是赶上昨天的艺术。

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We simply must do better.

我们必须做得更好。

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