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Sanely applied advertising could remake the world.

  • -- Stuart Chase 斯图尔特·蔡斯

理智地运用广告可以重塑世界。

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World Advertising

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One should see the world, and see himself as a scale with an equal balance of good and evil. When he does one good deed the scale is tipped to the good - he and the world is saved. When he does one evil deed the scale is tipped to the bad - he and the world is destroyed.

一个人应该看这个世界，把自己看成是一个善恶平衡的天平。当他做了一件好事，天平就会向好的方向倾斜——他和世界都得救了。当他做了一件坏事时，天平就倾斜到坏的一边——他和世界都毁灭了。

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Advertising is found in societies which have passed the point of satisfying the basic animal needs.

广告存在于那些已经不能满足基本动物需求的社会中。

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If advertising is not an official or state art, it is nonetheless clearly art.

如果广告不是官方或国家的艺术，但它显然是艺术。

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The world may believe as it pleases.

世界可以随心所欲地相信。

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