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Sanely applied advertising could remake the world.

  • -- Stuart Chase 斯图尔特·蔡斯

理智地运用广告可以重塑世界。

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World Advertising

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Isn't it sad to go to your grave without ever wondering why you were born? Who, with such a thought, would not spring from bed, eager to resume discovering the world and rejoicing to be part of it?

没有想过自己为什么会出生，就进入坟墓，这难道不令人难过吗?有这样的想法，谁会不从床上跳起来，渴望重新发现这个世界，并为成为其中的一员而高兴呢?

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The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.

不合逻辑的人是广告追求的对象。这就是为什么广告如此反理性;这就是为什么它的目的不仅在于铲除人的理性，而且在于铲除人的常识。

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Everything is selling. Nothing happens in this world, nothing comes into this world, until somebody makes a sale.

一切都是销售。在这个世界上什么也没有发生，什么也没有来到这个世界上，直到有人做了一笔生意。

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Advertising treats all products with the reverence and the seriousness due to sacraments.

广告对待所有产品的崇敬和严肃由于圣礼。

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