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The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

  • -- Thomas John Watson, Sr. Thomas John Watson，高级

信任的力量最难的地方在于它很难建立，也很容易被摧毁。建立信任的本质是强调你和客户之间的相似性。

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Building Between Customer Difficult Destroy

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Once the realization is accepted that even between the closest human beings infinite distances continue, a wonderful living side by side can grow, if they succeed in loving the distance between them which makes it possible for each to see the other whole against the sky.

一旦人们认识到，即使是距离最近的人之间也会有无限的距离，如果他们能成功地喜欢上彼此之间的距离，使彼此能在天空中看到对方，那么，即使是在最接近的人之间，也会有无限的距离。

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I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

我不这么认为，因为维珍已经是一个全球品牌。像亚马逊这样的品牌不得不花费数亿英镑来打造自己的品牌，而维珍已经在全球闻名。

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One should always try to do the best you possibly can. I'm not in a race to the finish line - I won't put anything out until it's completely ready. You want to keep it special and unique for the customer.

一个人应该尽你所能做到最好。我并不是在赛跑到终点线——我不会把任何东西放在外面，直到它完全准备好。你想让它对顾客来说是特别的，独一无二的。

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An education isn't how much you have committed to memory, or even how much you know. It's being able to differentiate between what you know and what you don't.

教育不在于你有多少记忆，甚至不在于你知道多少。它能够区分你知道的和你不知道的。

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Always remember that others may hate you but those who hate you don't win unless you hate them. And then you destroy yourself.

永远记住，别人可能会恨你，但那些恨你的人不会赢，除非你恨他们。然后你毁了自己。

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It is difficult to make our material condition better by the best law, but it is easy enough to ruin it by bad laws.

用最好的法律来改善我们的物质条件是困难的，但用坏的法律来破坏它却很容易。

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Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

忘掉“品牌”和“定位”吧。一旦你了解了客户的行为，其他一切就都水到渠成了。

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It is not easy to do something good, but it is extremely difficult to do something bad.

做一件好事并不容易，但做一件坏事却极其困难。

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My buildings will be my legacy... they will speak for me long after I'm gone.

我的建筑将成为我的遗产……他们会在我死后很久替我说话。

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Mining is like a search-and-destroy mission.

采矿就像一个搜索和摧毁的任务。

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