Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

  • -- David Ogilvy 大卫奥格尔维

许多制造商私下里质疑广告是否真的能销售他们的产品,但又隐约担心,如果他们停止做广告,竞争对手可能会抢先一步。

相关名言

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

有很多广告比产品好得多。当这种情况发生时,好的广告只会让你更快地破产。

I trust Winsor and Newton and I paint directly upon it.

我信任温莎和牛顿,我直接在上面作画。

Advertising is legalized lying.

广告是合法的说谎。