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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

  • -- David Ogilvy 大卫奥格尔维

许多制造商私下里质疑广告是否真的能销售他们的产品，但又隐约担心，如果他们停止做广告，竞争对手可能会抢先一步。

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Manufacturers Advertising

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The risk presented by these lethal wastes is like no other risk, and we should not be expected to accept it or to project it into the future in order for manufacturers and utilities to make a dollar killing now.

这些致命废物所带来的风险与其他风险不同，我们不应该期望接受它，也不应该为了让制造商和公用事业公司现在大赚一笔而把它投射到未来。

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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

去掉广告，使个人或公司不能宣传其产品及其优点，整个社会和经济就会发生变化。广告的敌人就是自由的敌人。

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At a time when we are losing manufacturing jobs in this country, we should be doing everything we can to help our manufacturers stay competitive. They are the backbone of our economy.

在我们这个国家制造业工作岗位减少的时候，我们应该尽一切努力帮助我们的制造商保持竞争力。他们是我们经济的支柱。

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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

没有全国性的广告。所有的广告都是本地的和个人的。这是一个男人或女人在厨房读报纸或在书房看电视。

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