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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

许多制造商私下里质疑广告是否真的能销售他们的产品,但又隐约担心,如果他们停止做广告,竞争对手可能会抢先一步。

— David Ogilvy 大卫奥格尔维

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