把这一句，留给此刻的你
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
如果一个广告活动是建立在一个薄弱的想法之上的——或者像经常发生的那样，完全没有想法——我不在乎执行得有多好，它将会失败。
— Morris Hite 斯海特
相关主题
广告
同一主题，不同的表达
更多好句 ↗The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
标题是广告最重要的元素。它必须向读者提供一个可信的好处的承诺。它必须以一种赋予它记忆价值的方式表达。
Morris Hite
斯海特
Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.
广告是踩在油门上的脚，是踩在油门上的手，是让我们的经济保持高速前进的肋板。
Robert W. Sarnoff
罗伯特·W·萨诺夫
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
有很多广告比产品好得多。当这种情况发生时，好的广告只会让你更快地破产。
Jerry Della Femina
杰瑞·德拉·费米纳
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
广告是一个有价值的经济因素，因为它是最便宜的销售商品的方式，特别是如果商品是没有价值的。
Sinclair Lewis
辛克莱·刘易斯
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
对广告最简单的定义，也是最可能通过严格检验的定义，就是广告是以印刷形式销售的。
Daniel Starch
斯塔奇
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
广告是文字的生意，但广告公司却充斥着不会写字的男男女女。他们不能写广告，也不能写计划。他们在大都会歌剧院的舞台上像聋哑人一样无助。
David Ogilvy
大卫奥格尔维