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Advertising is only evil when it advertises evil things.

  • -- David Ogilvy 大卫奥格尔维

广告只有在宣传邪恶的东西时才是邪恶的。

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Advertising

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If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

如果一个广告活动是建立在一个薄弱的想法之上的——或者像经常发生的那样，完全没有想法——我不在乎执行得有多好，它将会失败。

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The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

互联网和雅虎已经成为品牌广告的“必购品”。

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