No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising.

  • -- Edwin L. Artzt 埃德温·阿尔茨

任何一家向消费者推销产品或服务的公司,如果没有对广告的深入投入,都不可能在自己的领域保持领先地位。

相关名言

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

广告公司的工作是热情的和立即的人。它处理人类的需求、欲望、梦想和希望。它的“产品”无法在装配线上生产出来。

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...

我一直认为写广告是第二赚钱的写作形式。首先,当然是赎金便条……