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I've never found a client's business problem that could be solved solely through advertising.

  • -- Lee Clow 李·克劳

我从来没有发现一个客户的业务问题可以通过广告来解决。

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Advertising Solution

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History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

历史将会把广告看作是我们这个时代最邪恶的东西之一。它不断地刺激人们想要东西，想要这个，想要那个。

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Great leaders are almost always great simplifiers, who can cut through argument, debate and doubt, to offer a solution everybody can understand.

伟大的领导者几乎都是伟大的简化主义者，他们能够突破争论、辩论和怀疑，提供一个每个人都能理解的解决方案。

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Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

永远不要写你不想让家人看到的广告。你不会对你自己的妻子说谎。别告诉他们我的。

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People always seem to remember the problem and forget the solution.

人们似乎总是记住问题而忘记解决方案。

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