Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

  • -- David Ogilvy 大卫奥格尔维

每一个广告都应该被看作是对品牌形象这一复杂符号的一种贡献。

相关名言

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

我希望所有的消费者都像广告业最大的批评者一样容易上当受骗。任何相信广告如此强大的人几乎会相信任何事情。

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

历史将会把广告看作是我们这个时代最邪恶的东西之一。它不断地刺激人们想要东西,想要这个,想要那个。