Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
在声明中任何表面上的欺骗都是代价高昂的，不仅要以广告为代价，而且要对客户产生有害影响，因为客户认为自己被误导了。
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Advertising