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There are a lot of people who touch the customer.

有很多人接触客户。

— Roger Staubach 罗杰·斯托巴赫

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It doesn't matter much where your company sits in its industry ecosystem, nor how vertically or horizontally integrated it is - what matters is its relative 'share of customer value' in the final product or solution, and its cost of producing that value.

你的公司在其行业生态系统中所处的位置并不重要，垂直或水平的整合程度也不重要——重要的是它在最终产品或解决方案中所占的相对“客户价值份额”，以及产生该价值的成本。

Gary Hamel 哈默尔

And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations.

而且，越来越多的企业真的想做正确的事情。他们自我感觉更好，他们的员工感觉更好，他们的客户也感觉更好。我认为这在跨国公司中也是同样的道理，但是在这种情况下很难表达出来。

Paul Hawken 保罗·霍肯
阅读方法读懂一句英文：先找主干，再看转折

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