Advertising isn't a science. It's persuasion. And persuasion is an art.

  • -- William Bernbach 威廉·伯恩巴克

广告不是一门科学。这是说服。说服是一门艺术。

相关名言

Advertising doesn't create a product advantage. It can only convey it.

广告不能创造产品优势。它只能传达它。

Advertising is the life of trade.

广告是商业的生命。