Advertising isn't a science. It's persuasion. And persuasion is an art.

  • -- William Bernbach 威廉·伯恩巴克

广告不是一门科学。这是说服。说服是一门艺术。

相关名言

Advertising is the most fun you can have with your clothes on.

广告是你穿着衣服能得到的最大乐趣。

There is no such thing as a permanent advertising success.

没有永久的广告成功。