A COLLECTION OF GOOD WORDS
广告
Advertising
School is the advertising agency which makes you believe that you need the society as it is.
学校是一个广告公司，它让你相信你需要社会的本来面目。
The advertisers who believe in the selling power of jingles have never had to sell anything.
那些相信广告歌的销售力量的广告商从来没有卖过任何东西。
I've never found a client's business problem that could be solved solely through advertising.
我从来没有发现一个客户的业务问题可以通过广告来解决。
The product that will not sell without advertising will not sell profitably with advertising.
没有广告就卖不出去的产品没有广告就卖不出去。
In the arts, the critic is the only independent source of information. The rest is advertising.
在艺术领域，批评家是唯一独立的信息来源。剩下的就是广告。
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
广告本质上是说服，而说服恰好不是一门科学，而是一门艺术。
Now with the Internet, a celebrity is fair game, and it's all designed to sell advertising space.
现在有了互联网，名人是公平的游戏，所有的设计都是为了出售广告空间。
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
下棋是对人类智力的一种浪费，就像你在广告公司外面能找到的一样。
Advertising men and politicians are dangerous if they are separated. Together they are diabolical.
广告人和政客如果分开，是危险的。他们一起是恶魔。
You can fool all the people all the time if the advertising is right and the budget is big enough.
如果广告是对的，预算足够大，你就可以一直愚弄所有的人。
Advertising is found in societies which have passed the point of satisfying the basic animal needs.
广告存在于那些已经不能满足基本动物需求的社会中。
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
真正决定消费者购买与否的是广告的内容，而不是形式。
KEEP EXPLORING
沿着这个主题，再读几句。
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
广告的有效性取决于消费者可获得的产品信息的数量和种类。广告越成功，消费者的信息环境就越贫乏。
Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.
生活在广告的时代，我们总是幻想破灭。完美的生活每天都在我们面前展开，但它一触即变，枯萎了。
Promise, large promise, is the soul of an advertisement.
承诺，很大的承诺，是广告的灵魂。
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
广告公司的工作是热情的和立即的人。它处理人类的需求、欲望、梦想和希望。它的“产品”无法在装配线上生产出来。
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
广告的力量远不如广告商和广告批评者所宣称的那样强大，广告公司在黑暗中捅的刀要比他们在公众意识上做的精确显微手术多得多。