A COLLECTION OF GOOD WORDS
广告
Advertising
Without publicity there can be no public support, and without public support every nation must decay.
没有公众的支持，就不会有公众的支持。没有公众的支持，每个国家都会衰落。
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
大多数对广告的批评都是写在对这些机构内部实际情况的无知。
I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
我知道任何傻瓜都能写出糟糕的广告，但只有真正的天才才能不去写好广告。
It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
正是广告和消费主义的逻辑支配着大众媒体对现实的描述。
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
广告是辩论的现代替代品;它的功能是让越差的东西看起来越好。
It is not necessary to advertise food to hungry people, fuel to cold people, or houses to the homeless.
没有必要向饥饿的人宣传食物，向寒冷的人宣传燃料，或向无家可归的人宣传房屋。
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
忽视研究的广告人就像忽视敌人信号解码的将军一样危险。
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
广告的第一法则是避免具体的承诺，培养令人愉快的模糊。
Advertising is the art of convincing people to spend money they don't have for something they don't need.
广告是说服人们把他们没有的钱花在他们不需要的东西上的艺术。
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.
广告告诉人们，‘这就是我们所拥有的。这就是它能为你做的。这是如何得到它。
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
每一个广告都应该被看作是对品牌形象这一复杂符号的一种贡献。
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
很有可能，许多公司在广告上的花费超过了他们自身的最大利益。
KEEP EXPLORING
沿着这个主题，再读几句。
Promise, large promise, is the soul of an advertisement.
承诺，很大的承诺，是广告的灵魂。
If you think this is a free country, try selling something.
如果你认为这是一个自由的国家，试着卖些东西。
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
广告的有效性取决于消费者可获得的产品信息的数量和种类。广告越成功，消费者的信息环境就越贫乏。
Advertising is the art of making whole lies out of half truths.
广告是把半真半假的谎言变成完整的谎言的艺术。
There is no advertisement as powerful as a positive reputation traveling fast.
没有什么广告比快速旅行的正面声誉更有力。
It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.
提供免费的法律咨询并不是不专业的，但是广告说第一次拜访是免费的，这有点像狐狸告诉小鸡，他不会咬它们，直到它们进入鸡舍的门槛。