The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

  • -- Howard Luck Gossage 霍华德·拉克·哥萨奇

真正的事实是没有人读广告。人们读他们感兴趣的东西,有时是广告。

相关名言

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

我们看广告……发现并扩大我们的欲望。我们总是时刻准备着——甚至是热切地——从一款新产品的发布中发现,我们一直想要的东西,却并不真正了解它。

Reading's not a luxury, art's not a luxury. It's about your soul, and it's about yourself. And if reading is a luxury, being human is a luxury.

阅读不是奢侈品,艺术也不是奢侈品。这关乎你的灵魂,也关乎你自己。如果说读书是一种奢侈,那么做人也是一种奢侈。

A good story is a dream shared by the author and the reader. Anything that wakes the reader from the dream is a mortal sin.

一个好的故事是作者和读者共同的梦想。任何将读者从梦中唤醒的行为都是一种致命的罪恶。

I've never found a client's business problem that could be solved solely through advertising.

我从来没有发现一个客户的业务问题可以通过广告来解决。