把这一句，留给此刻的你
The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.
真正的事实是没有人读广告。人们读他们感兴趣的东西，有时是广告。
— Howard Luck Gossage 霍华德·拉克·哥萨奇
同一主题，不同的表达
更多好句 ↗The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.
不合逻辑的人是广告追求的对象。这就是为什么广告如此反理性;这就是为什么它的目的不仅在于铲除人的理性，而且在于铲除人的常识。
Henryk Skolimowski
莫夫斯基
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
广告的有效性取决于消费者可获得的产品信息的数量和种类。广告越成功，消费者的信息环境就越贫乏。
Michael Schudson
迈克尔·舒德森
Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
广告从业人员是口译员。但与外语口译员不同，广告人必须不断学习新的语言。他们必须理解每一个新产品的语言，并说每一个新目标受众的语言。
Jef I. Richards
杰夫理查兹
It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.
提供免费的法律咨询并不是不专业的，但是广告说第一次拜访是免费的，这有点像狐狸告诉小鸡，他不会咬它们，直到它们进入鸡舍的门槛。
Warren E. Burger
沃伦·E·伯格
I can not think of any circumstances in which advertising would not be an evil.
我想不出任何情况下广告不是一种罪恶。
Arnold J. Toynbee
汤因比
A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
现代广告的一个巨大领域……不诉诸理性而诉诸情感;就像其他催眠暗示一样，它试图在情感上给对象留下深刻印象，然后让他们在智力上屈服。
Erich Fromm
埃里希·弗洛姆