A COLLECTION OF GOOD WORDS
广告
Advertising
Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.
价值数百万美元的广告几乎不尊重读者的智慧，简直就是赤裸裸的侮辱。
Folks with their wits about them knew that advertisements were just a pack of lies - you had only to look at the claims of patent medicines!
那些头脑聪明的人知道广告只不过是一堆谎言——你只要看看专利药品的声明就知道了!
Every time a message seems to grab us, and we think, "I just might try it," we are at the nexus of choice and persuasion that is advertising.
每当一条信息似乎抓住了我们，我们想，“我可能会试试”，我们就处在选择和说服的结合点，这就是广告。
No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising.
任何一家向消费者推销产品或服务的公司，如果没有对广告的深入投入，都不可能在自己的领域保持领先地位。
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
仅仅因为你的广告看起来不错，并不能保证它会被浏览。你知道有多少人打扮得无可挑剔……但是枯燥呢?
In college, I majored - I can't believe there is such a thing - in advertising. And I worked in advertising and PR for a while, and I liked it.
在大学里，我主修的专业是广告——我不敢相信竟然有这样的东西。我在广告和公关行业工作过一段时间，我很喜欢这份工作。
History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.
历史将会把广告看作是我们这个时代最邪恶的东西之一。它不断地刺激人们想要东西，想要这个，想要那个。
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
对广告最简单的定义，也是最可能通过严格检验的定义，就是广告是以印刷形式销售的。
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
广告是大规模生产的推销术。如果他能与所有的潜在客户面对面交谈，就没有人会费心去使用广告。但是他不能。
Let your family, staff, and friends know that you're still the same person, despite all the publicity and notoriety that accompanies your position.
让你的家人、员工和朋友知道你仍然是同一个人，尽管你的职位伴随着所有的宣传和恶名。
The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
许多广告背后的哲学是基于一个古老的观点，即每个人都是两个真正的男人——他是他自己，他想成为的人。
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
我了解到，在创造优秀广告的所有影响因素中，猜测老板或客户想要什么是最让人泄气的。
KEEP EXPLORING
沿着这个主题，再读几句。
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
广告是辩论的现代替代品;它的功能是让越差的东西看起来越好。
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
你讲的事实越多，你卖的东西就越多。广告成功的机会总是随着广告中包含的相关商品事实的数量的增加而增加。
It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
很明显，持续不断的虚假广告对人类心智的损害并不是一件小事。征服一个国家的方法不止一种。
Publicity, publicity, publicity is the greatest moral factor and force in our public life
宣传、宣传、宣传是我们公共生活中最大的道德因素和力量
A good advertisement is one which sells the product without drawing attention to itself.
好的广告就是不引人注意地推销产品。
Advertising is a symbol-manipulating occupation.
广告是一种操纵符号的职业。