A COLLECTION OF GOOD WORDS
广告
Advertising
I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.
我觉得电影公司应该花钱做适当的广告，好让这部电影卖座，而不是把它放在我们的背上。
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
政治广告应该停止。这是唯一一种真正不诚实的广告。这完全是不诚实的。
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
虽然最好的广告可能是口碑营销，但永远不要忽视一个事实:它也可能是最差的广告。
Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.
广告是踩在油门上的脚，是踩在油门上的手，是让我们的经济保持高速前进的肋板。
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
广告是一个有价值的经济因素，因为它是最便宜的销售商品的方式，特别是如果商品是没有价值的。
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
广告会腐蚀编辑吗?是的，但是编辑的数量比你想象的要少……绝大多数编辑都是清廉的。
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
我相信广告最大的危险之一不是误导人们，而是让他们无聊得要死。
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
在我看来，在广告中要做到的最伟大的事情是可信，没有什么比产品本身更可信的了。
I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...
我一直认为写广告是第二赚钱的写作形式。首先，当然是赎金便条……
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
永远不要写你不想让家人看到的广告。你不会对你自己的妻子说谎。别告诉他们我的。
The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.
广告人是商业产品和国家精神之间的纽带。他必须两者都知道，才能任其一为国效力。
Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
研究表明，这些孩子更容易受到广告的影响，甚至不太可能理解广告的目的。
KEEP EXPLORING
沿着这个主题，再读几句。
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
广告公司的工作是热情的和立即的人。它处理人类的需求、欲望、梦想和希望。它的“产品”无法在装配线上生产出来。
A good advertisement is one which sells the product without drawing attention to itself.
好的广告就是不引人注意地推销产品。
Advertising is the art of convincing people to spend money they don't have for something they don't need.
广告是说服人们把他们没有的钱花在他们不需要的东西上的艺术。
Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.
广告哀悼着人类的消费能力。它在人们面前树立了一个目标，那就是为自己和家人建立一个更好的家，更好的衣服，更好的食物。它激励个人的努力和更大的生产。
If advertising is not an official or state art, it is nonetheless clearly art.
如果广告不是官方或国家的艺术，但它显然是艺术。
Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.
我们社会的价值观正在被广告对等式的坚持所破坏:青春等于受欢迎，受欢迎等于成功，成功等于幸福。