A COLLECTION OF GOOD WORDS
广告
Advertising
Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
伟大的设计师很少能成为伟大的广告人，因为他们被画面的美所征服，忘记了商品必须被销售。
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
我希望所有的消费者都像广告业最大的批评者一样容易上当受骗。任何相信广告如此强大的人几乎会相信任何事情。
Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.
广告是一种非道德的力量，就像电一样，它不仅照亮而且触电。它对文明的价值取决于如何使用它。
Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special.
特别感兴趣的出版物应该意识到，如果他们吸引了足够的广告和读者来盈利，兴趣就没有那么特别了。
Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.
生活在广告的时代，我们总是幻想破灭。完美的生活每天都在我们面前展开，但它一触即变，枯萎了。
Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.
宣传是一种很好的净化剂，因为它使舆论的力量发挥作用，而在这个国家，舆论控制着整个国家的进程。
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
我很少看到真正伟大的广告创造没有一定的混乱，丢弃，弯鼻子，愤怒和完全诅咒。
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
任何认为人们可以被愚弄或摆布的人对人的估计都是不准确的，而且非常低，而且他在广告方面也不会做得很好。
Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.
就像广告对消费者的影响一样，政治宣传的方法往往会增加选民个人的不重要感。
Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.
出版业是一个非常神秘的行业。很难预测一本书会有什么样的销量或销量，而且广告似乎也没什么用。
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
一些制造商用抽象画来说明他们的广告。只有当我想向读者隐瞒我所做的广告时，我才会这样做。
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
如果一个广告活动是建立在一个薄弱的想法之上的——或者像经常发生的那样，完全没有想法——我不在乎执行得有多好，它将会失败。
KEEP EXPLORING
沿着这个主题，再读几句。
If you think this is a free country, try selling something.
如果你认为这是一个自由的国家，试着卖些东西。
It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
很明显，持续不断的虚假广告对人类心智的损害并不是一件小事。征服一个国家的方法不止一种。
If your advertising goes unnoticed, everything else is academic!
如果你的广告没有被注意到，其他一切都是学术性的!
Advertising - a judicious mixture of flattery and threats.
广告——奉承和威胁的明智结合。
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
真正决定消费者购买与否的是广告的内容，而不是形式。