A COLLECTION OF GOOD WORDS
广告
Advertising
Advertising causes conflicts at exactly the most vulnerable age for children to be in conflict with parents.
广告会在孩子和父母发生冲突的最脆弱的年龄引发冲突。
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
好的广告不仅仅是传播信息。它以欲望和信仰穿透公众的心灵。
Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.
要知道，你收到的批评的数量可能与你收到的宣传的数量多少多少有关。
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
当你可以把芝加哥变成一个你愿意在里面待上三个多小时的城市时，这是一个很棒的广告。
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
如果不讲道德，广告就不可信。如果消费者不信任它，广告就毫无意义。
The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.
真正的事实是没有人读广告。人们读他们感兴趣的东西，有时是广告。
There will presently be no room in the world for things; it will be filled up with the advertisements of things.
不久世界上就没有地方放东西了;它将充满了事物的广告。
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
如果广告对公众多一点尊重，公众就会对广告多一点尊重。
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
广告是一种感觉、解释的能力。把一个企业的心脏搏动用字体、纸张和墨水表现出来。
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
让我们把广告推销商品，但也要认识到广告具有广泛的社会责任。
Putting beautiful typefaces on weak ad .. Is like Putting make-up on a corpse it may look beautiful, But it is still dead.
把漂亮的字体放在弱广告…就像给一具尸体化妆，它可能看起来很漂亮，但它仍然是死的。
The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.
认为自己不需要做广告的企业迟早会发现自己不需要做广告。
KEEP EXPLORING
沿着这个主题，再读几句。
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
去掉广告，使个人或公司不能宣传其产品及其优点，整个社会和经济就会发生变化。广告的敌人就是自由的敌人。
Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
广告从业人员是口译员。但与外语口译员不同，广告人必须不断学习新的语言。他们必须理解每一个新产品的语言，并说每一个新目标受众的语言。
If your advertising goes unnoticed, everything else is academic!
如果你的广告没有被注意到，其他一切都是学术性的!
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
真正决定消费者购买与否的是广告的内容，而不是形式。
The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.
不合逻辑的人是广告追求的对象。这就是为什么广告如此反理性;这就是为什么它的目的不仅在于铲除人的理性，而且在于铲除人的常识。
Advertising isn't a science. It's persuasion. And persuasion is an art.
广告不是一门科学。这是说服。说服是一门艺术。